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Responsive Mobile Website vs. Adaptive Mobile Website?

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Our online purchasing behaviors and habits have changed with the introduction of smartphones into our lives and the sales of products (air ticket and bus ticket products) sold by companies operating in the field of travel and accommodation in particular started to be preferred more on mobile devices. In this article, we are going to examine the selection of well-known brands operating in the field of travel and accommodation in Turkey in terms of responsive or adaptive design.

Almost 90% of Online Ticket Sales Are Made from Mobile Devices

In ZEO’s Travel and Accommodation 2019-2020 Q3 Report, Turkey’s 43 websites with the highest traffic were examined and there is very important data, which recommend you check. Mobile usage rate in the 3rd quarter of 2020 is 81.41%, while it was 74.87% in the third quarter of 2019. This means a 6.54% increase in general. According to our own analysis, these figures will be 85%-90% in the third quarter of 2021. Today, we can say that the mobile sales channel is much more important than all other fields.

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What Are the Differences Between Responsive and Adaptive Design?

The most important difference between Responsive design and Adaptive design is you develop one website in responsive design and the design is scaled according to the screen size. On the other hand, you need to develop multiple websites in adaptive design, since the different themes are displayed according to the device model of the users. This has advantages and disadvantages to consider.

Responsive Design

Cons (-)

  • It includes many scripts and files that are not related to mobile, and these create an additional load, which is a disadvantage for SEO.
  • It can lead to problems and lags in mobile devices compared to adaptive design.

Pros (+)

  • One website development is enough, which is beneficial in terms of time and cost.
  • It is easier to maintain and support.

Adaptive Design

Cons (-)

  • Development costs and time take more time.
  • Maintenance requires more sources compared to responsive design.

Pros (+)

  • You can develop better and more practical mobile websites.
  • Applications with high Google Lighthouse scores can be developed easily.
  • Faster mobile websites that provide an advantage in SEO practices.
  • No unnecessary files that the mobile website does not use.

Note: It will be wrong to say that Adaptive Design or Responsive Design is better than others. Both have advantages and what matters is choosing the most suitable design style for your project. The adaptive design will be a more logical choice in systems such as flight tickets or bus tickets with high traffic and turnover.

Brands Selling Tickets Online Prefer Adaptive Mobile Website!

In the following image, brands selling tickets online generally preferred adaptive design. THY and Pegasus Airlines preferred responsive design. Considering the mobile website of these companies, we can experience the above-mentioned shortcomings. For example, on THY and Pegasus websites, there are noticeable problems when scrolling down between the menus on mobile devices. Google PageSpeed Insight values of responsive websites are very low compared to others. These values are assigned over 100% and you can check the speed of your website from this link.

Of course, preferring Adaptive Design is not enough to get high scores from Google PageSpeed ​​Insight mobile, this requires serious optimization. As seen in the image, turna.com, enuygun.com, obilet.com, and yolcu.com received 77, 38, 65, and 97, respectively. You could get higher scores on mobile devices in the earlier versions of Lighthouse. Today, this is a process that requires more effort. You even need to code your own JavaScript libraries on your website.

As DIJI.TECH, we have done serious R&D on this and developed many libraries for mobile. This is how we got a 97/100 score with yolcu.com. Of course, this will have great advantages in terms of SEO in the long run, but you should not evaluate it only for SEO. This has plenty of advantages in topics such as Google Ads and user experience. We are not diving too deep into the topic to cut it short. If you would like to get more information, you can visit https://web.dev or contact us ([email protected]).

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What Are the Advantages of High Lighthouse Score?

  • Google evaluates your page’s speed and compliance with standards based on Lighthouse data. Therefore, this is beneficial for the ranking of your website (especially after the July 2021 Google Update).
  • Speed of your mobile website prevents your users from leaving your website and offers a better user experience.
  • The pages are displayed without any lags.
  • It lets you comply with standards.

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